Just think about it…..
Just think about it…..
Our first Networking event this year
Last night we held our first Networking event for this year.
It has been quite a few months since our last one as life as been super busy.
Even as I wrote that, I knew in my heart that I wasn’t being honest.
Have we been busy? Yes.
Is this the reason that we haven’t held a Networking event for such a long time? No, but it is the excuse I told myself.
I think that the real reason is nerves. The anxiety of running Networking nights is huge for me.
What if no one comes?
What if too many come?
What if people come and I look like a fraud?
Im always frightened that people will ask things I’m not sure of the answers to.
What should I wear?
Should I dress Business like or is tidy casual ok?
What if I choke on a peanut?
The list goes on. These are the thoughts and excuses that I use to put off hosting an event.
Last night I cycled through all those emotions. We arrived super early and talked about what we would do if nobody came. We decided it would be awkward if only 1 person arrived and that definitely 2 people would be better. We decided that if nobody came, it would be ok as nobody would know that nobody came. We would just use that time to have dinner and call it a Business Meeting.
We ordered a drink each and some delicious flat bread and sat down to stress together.
It turns out we wasted our time stressing as people started to arrive. Big sigh of relief followed by a bloody awesome night with some wonderfully talented people. In fact I enjoyed the night so much as it just felt like we were hanging with friends. It really was a fantastic night.
Pushing through my fears
If I had continued to give in to my fears I would have missed out on meeting some very cool people.
I would have missed out on some of the most interesting conversations that I have had in a while.
I would have missed out on some work that came our way today.
I would have felt like a failure again for failing to carry it through. Like I had let myself down, again.
But because I didn’t let my fear and insecurities win, I won instead. And it feels good
I think this song sums it up for me right now. Thank you Mr Lambert.
#networking #kustommedia #feelinggood #bebrave
“Whether you think you can or whether you think you can't, you're right.” -Henry Ford
Just think about that for a solid few minutes.
Ok so it’s not my original work, but I LOVE it and it sums up perfectly what I wanted to write.
I remember the first Networking event that I attended. It was run by a neat group of people called BOAR. It was held at ARA Polytechnic. I stood outside the door too terrified to go in.
What if they laughed at me , after all I had only just gone into Business. I had failed my Google training and had to resit it, so that meant I didn’t really know what I was doing right? I felt like a fraud. I definitely didn’t think that I knew my stuff well enough to Network with people that I had already decided were far superior to me.
My daughter/Business partner Jasmine had to push me through the door.
A big breath of nervous air and I was in.
Handshake, intro, handshake, intro…so far so good. I remembered my name and made eye contact. #winning
Straight to the bar, a glass of chilled wine in my hand, large gulp and smile.
The rest of the evening went surprisingly well and I even won a prize. Everyone understood how I was feeling. They had all been me at some point so they got it when i mumbled or looked unsure of what I was saying. They completely put me at ease.
That night I learnt that I am Braver than I thought, Smarter than I give myself credit for and that I do indeed know my stuff.
I learnt that Networking is good for your soul and your business. And that is what made us run Networking events ourselves last year. We loved putting people together and we knew how scary they could feel.
Very soon we will start them up again and we want you to come along. We know you might be nervous, we understand that and want you to come along anyway.
If you read my blog yesterday you will know that I was struggling with motivation.
I am pleased to say that there has been a shift in my mentality since I surrounded myself with beautiful, inspiring women at last night’s Heart and Hustle event by She Owns it NZ.
Last night I laughed and cringed and got really emotional (on the inside only luckily), listening to the journeys of 4 successful business women. What I learned is to not let myself or any of life’s hurdles to stand between me and what I want for my life.
Failure is not an option. Surround yourself with positive people. Reach out to your local support groups. Contact me for a chat.
Whatever you do, search for your sparkle again.
Glad to be back
Motivation is defined as, “a reason or reasons for acting or behaving in a particular way”
I have to put my hand up and say that i have had a serious lack of motivation for a few months. I can’t say what happened or why my motivation dropped off but I suspect it was a series of Life events.
I indulged myself in being a bit absent and it has rapidly become a habit. How do I now change my mindset back to being passionate and motivated??
Step 1: I am attending a motivational evening with 4 inspiring Guest speakers tomorrow night.
I always come away from evenings like this with fresh ideas and contacts. This is my first step to again find my reason to behave in a particular way, that is, with my head back in the game.
Step 2: Write a Blog
Detail my current behaviour so that I am accountable publicly. Inform others that may be going through this that they are not alone. Detail my ideas to combat my issue.
Step 3: Remind myself why we started this Business and what it means to me.
The answer to that is Family and the Future.
It is so easy to get lost but with little changes I know I will be back on track in no time.
I’m not ready to give up so I have to hit this head on.
Wish me Luck!
One sentence I hear repeatedly from new clients is “Digital Marketing is Hard”!
And guess what I totally agree! Marketing is Hard!
It’s like doing Algebra the first time you see an equation, at first you don’t have the skills to find the answer, but after time and a few Math’s lessons the equations become easier.
This is the same with Digital Marketing - if you are taught how to use your Social Channels correctly, you will have the tools to market your business.
At Kustom Media, we have a two prong approach to breaking the mindset around Digital Marketing for your business - we can either teach you or manage and report to you.
Our Teaching Packages gives you the skills to promote your business on any platform of your choosing. We offer one on one training either face to face or through a video messenger service, alongside this we provide ongoing guidance and support relating to your content.
Our Management Packages, allow you to take a step back, we take care of all things Digital Marketing while you focus on your business. We provide Monthly Reporting relating to created Content & Follower Engagement whilst building your following.
At Kustom Media, We have all your bases covered!
Get in contact with our team today for a Free Quote!
We look forward to helping you Stay Online Fabulous.
There are days when I think 'What the hell am I doing?”
You know the days when the self doubt kicks in, usually around the time that things haven’t gone to plan,or I have had my 79th rejection this week, well I have a few of those days. I’m sure we all do.
The real question is How do you deal with those times?
Power through, some say.
How can I power through when I don’t even want to get out of bed? How can I Power through when brushing my teeth feels like a mission?
This is when I bring myself to my WHYs. Why did I start this Business. Why is it important for me?
For me, I allow myself to take a day of wallowing in my self doubt and self pity as I believe you need to feel, experience and go through the emotions to deal with them, and I spend time thinking of my WHYs.
My WHYs: (In no particular order and not a complete list)
Independent Business Owner
Work my own hours from anywhere in the World
To be my own Boss
To make a difference in the world, especially my hometown of Christchurch
To help other small Businesses
To create a Family Legacy
What are your WHYs?
Stay Online Fabulous
Be Authentic..... or less cheese please.
We live in a highly competitive world where the catch phrases and hard sells just don’t cut the mustard anymore. People want less cheese please and this starts with Personal Branding
Give some thought to your Personal Branding, how do you want to be perceived by the public?
Do you want to project a serious image or something light and fluffy, whatever you choose keep it real , keep it in line with your goals and keep it consistent.
We chose a relaxed, more informal image as that is authentic to who we are.
We feel this also makes us more approachable to the General Public, more relatable especially to small Business Owners.
Being authentic also means we spend no time pretending or trying live up to an image that isn’t real and that is a stress free way to be.
Authenticity builds Trust....People can see Bullshit a mile away
How do you want to be seen?
Let’s talk soon!
Welcome to the World of Instagram!
Photos, Hashtags, Stories and now IGTV. A fabulous and terrifying way to build a business!
Instagram is a smart person's game and the forever flicking finger is proof that if you don't draw instant attention you will be missed to the blur of images.
So - How do you Stand Out?
How do you make your audience Stop and Pay Attention?
Be AUTHENTIC and CARE!
This sounds like mambi pampi bullshit!
But... Being true to your Brand and ACTUALLY caring about your audience allows you to build trust, trust in you, trust in your opinions and trust in the products or services you provide.
But what do you actually have to do?
Post UNIQUE Content that reflects YOUR Brand and Brand Values!
Engage with OTHERS on YOUR Posts!
Engage with OTHERS on THEIR Posts!
Understand who your audience is, and provide them with content in a way that you know they will respond.
If you are a beginner - Videos, Photos, Times of the Day, Keep an Eye on your Insights and Tailor your campaign to reach your audience in a way that you engage your followers and boost your Brand Presence.
Be True, Be Kind, and Listen!