Reinvent and roll with the tide

You came up with a business idea and you went for it!

I’m sure it was scary but you did it. All the hours spent planning and dreaming of how awesome this was going to be. Working for yourself, keeping your own hours, living the dream and making oodles of money.

All the excitement fades when it sinks in that there is a lot of work in trying to run a business.

-You don’t work your own hours, you actually work ALL the hours.

-Mentally and Physically it is exhausting.

-You miss friends, free time, weekends and relaxing

And then, it turns out you headed down the wrong path and 100 people in your area are offering the same product or service and you realise you are getting nowhere. What the bloody heck do you do now?

OPTIONS:

  1. Give up

  2. Keep trying

  3. Reinvent and roll with the tide

If you take option 1, you really weren’t ready to run a business.

If you take option 2, you are going to be battling for a slice of a pie. Maybe it will work out, maybe it won’t but for sure it will be a hard road.

Option 3, is really the right option.

Ok, so your idea didn’t go as planned, tweak what you are doing. Reinvent and roll with the tide.

It’s time to do some homework.

Take a good look at the market and your competitors.

Are there gaps in what they are doing?

What point of difference can you offer that they don’t?

Very few end up where they started out, and that’s not a bad thing.

Seek advice from those who have gone before you.

We are here for you if you want to talk about reinventing your business.

One of the cool things that we do....

One of the cool things that we do is utilise our Hello Christchurch pages to give to the local community. We do this in collab with local businesses throughout the year but at Christmas we try to do something big!

To make it all happen we start seeking sponsors in September. We approach local businesses that we know our followers will love.

It’s always hard to ask for freebies/help/support.

We understand that.

We get these emails ourselves so understand the feeling when you receive them. Having said this, we get lucky every year and have had some phenomenal local support. Last year we gave away prizes valued at approximately $1500.00 during our 12 Days of Giveaways.

Its that time of year again, 3rd year in a row, that I will be approaching you guys, seeking support to do more this year than last year.

Obviously not everyone can help with gifting a prize or offering a service, or by donating financially BUT you can help by sharing our posts and helping us to put it out there. That would be wonderful, thank you!

Also, if you would like to help out, don’t be shy, flick us a message

Much Love xx

https://www.facebook.com/hellochristchurch/

How we tell your story.

When I post on Social, it's to tell a story, share a moment, or to provide some kind of insight into a brand or a business.

But how do I know I'm doing it justice.. I get inside the audience's head.

Knowing who your audience is, understanding what they are looking for from your brand and then providing this in the form of interesting, informative or comedic content can be difficult.

This is where we come in .

We deep dive into your business, your brand, who you think you are and how you're really percieved and create all of this into comms plan for your business.

To get started today at home, answer these few questions:

  1. Who is my ideal client? Drill right down into the specific person or group.

  2. What message am I trying to portray?

Understanding your current audience and your potential clients can make selling your message a heap easier.

Get in touch us today to book your free consultation.

www.kustommedia.co.nz

And I'm feeling good.

Our first Networking event this year

Last night we held our first Networking event for this year.

It has been quite a few months since our last one as life as been super busy.

Even as I wrote that, I knew in my heart that I wasn’t being honest.

Have we been busy? Yes.

Is this the reason that we haven’t held a Networking event for such a long time? No, but it is the excuse I told myself.

My Fears
I think that the real reason is nerves. The anxiety of running Networking nights is huge for me.

What if no one comes?

What if too many come?

What if people come and I look like a fraud?

Im always frightened that people will ask things I’m not sure of the answers to.

What should I wear?

Should I dress Business like or is tidy casual ok?

What if I choke on a peanut?

The list goes on. These are the thoughts and excuses that I use to put off hosting an event.

Last night I cycled through all those emotions. We arrived super early and talked about what we would do if nobody came. We decided it would be awkward if only 1 person arrived and that definitely 2 people would be better. We decided that if nobody came, it would be ok as nobody would know that nobody came. We would just use that time to have dinner and call it a Business Meeting.

We ordered a drink each and some delicious flat bread and sat down to stress together.

It turns out we wasted our time stressing as people started to arrive. Big sigh of relief followed by a bloody awesome night with some wonderfully talented people. In fact I enjoyed the night so much as it just felt like we were hanging with friends. It really was a fantastic night.

Pushing through my fears

If I had continued to give in to my fears I would have missed out on meeting some very cool people.

I would have missed out on some of the most interesting conversations that I have had in a while.

I would have missed out on some work that came our way today.

I would have felt like a failure again for failing to carry it through. Like I had let myself down, again.

But because I didn’t let my fear and insecurities win, I won instead. And it feels good

I think this song sums it up for me right now. Thank you Mr Lambert.

Enjoy!

https://www.youtube.com/watch?v=V3iu4z2qdA0

#networking #kustommedia #feelinggood #bebrave

Much Love

Kirsten x





Networking is good for the Soul

I remember the first Networking event that I attended. It was run by a neat group of people called BOAR. It was held at ARA Polytechnic. I stood outside the door too terrified to go in.

What if they laughed at me , after all I had only just gone into Business. I had failed my Google training and had to resit it, so that meant I didn’t really know what I was doing right? I felt like a fraud. I definitely didn’t think that I knew my stuff well enough to Network with people that I had already decided were far superior to me.

My daughter/Business partner Jasmine had to push me through the door.

A big breath of nervous air and I was in.

Handshake, intro, handshake, intro…so far so good. I remembered my name and made eye contact. #winning

Straight to the bar, a glass of chilled wine in my hand, large gulp and smile.

The rest of the evening went surprisingly well and I even won a prize. Everyone understood how I was feeling. They had all been me at some point so they got it when i mumbled or looked unsure of what I was saying. They completely put me at ease.

That night I learnt that I am Braver than I thought, Smarter than I give myself credit for and that I do indeed know my stuff.

I learnt that Networking is good for your soul and your business. And that is what made us run Networking events ourselves last year. We loved putting people together and we knew how scary they could feel.

Very soon we will start them up again and we want you to come along. We know you might be nervous, we understand that and want you to come along anyway.

Be Brave

Much Love

Kirsten xx

Found my Mojo

Howdy all,

If you read my blog yesterday you will know that I was struggling with motivation.

I am pleased to say that there has been a shift in my mentality since I surrounded myself with beautiful, inspiring women at last night’s Heart and Hustle event by She Owns it NZ.

Last night I laughed and cringed and got really emotional (on the inside only luckily), listening to the journeys of 4 successful business women. What I learned is to not let myself or any of life’s hurdles to stand between me and what I want for my life.

Failure is not an option. Surround yourself with positive people. Reach out to your local support groups. Contact me for a chat.

Whatever you do, search for your sparkle again.

Glad to be back

Kirsten

Motivation...or to be precise, the lack of it.

Motivation is defined as, “a reason or reasons for acting or behaving in a particular way”

I have to put my hand up and say that i have had a serious lack of motivation for a few months. I can’t say what happened or why my motivation dropped off but I suspect it was a series of Life events.

I indulged myself in being a bit absent and it has rapidly become a habit. How do I now change my mindset back to being passionate and motivated??

Step 1: I am attending a motivational evening with 4 inspiring Guest speakers tomorrow night.

I always come away from evenings like this with fresh ideas and contacts. This is my first step to again find my reason to behave in a particular way, that is, with my head back in the game.

Step 2: Write a Blog

Detail my current behaviour so that I am accountable publicly. Inform others that may be going through this that they are not alone. Detail my ideas to combat my issue.

Step 3: Remind myself why we started this Business and what it means to me.

The answer to that is Family and the Future.

It is so easy to get lost but with little changes I know I will be back on track in no time.

I’m not ready to give up so I have to hit this head on.

Wish me Luck!

Kirsten

Digital Marketing is Hard!

One sentence I hear repeatedly from new clients is “Digital Marketing is Hard”!

And guess what I totally agree! Marketing is Hard!

It’s like doing Algebra the first time you see an equation, at first you don’t have the skills to find the answer, but after time and a few Math’s lessons the equations become easier.

This is the same with Digital Marketing - if you are taught how to use your Social Channels correctly, you will have the tools to market your business.

At Kustom Media, we have a two prong approach to breaking the mindset around Digital Marketing for your business - we can either teach you or manage and report to you.

Our Teaching Packages gives you the skills to promote your business on any platform of your choosing. We offer one on one training either face to face or through a video messenger service, alongside this we provide ongoing guidance and support relating to your content.

Our Management Packages, allow you to take a step back, we take care of all things Digital Marketing while you focus on your business. We provide Monthly Reporting relating to created Content & Follower Engagement whilst building your following.

At Kustom Media, We have all your bases covered!

Get in contact with our team today for a Free Quote!

We look forward to helping you Stay Online Fabulous.

- Jas