My WHYs

There are days when I think 'What the hell am I doing?”

You know the days when the self doubt kicks in, usually around the time that things haven’t gone to plan,or I have had my 79th rejection this week, well I have a few of those days. I’m sure we all do.

The real question is How do you deal with those times?

Power through, some say.

How can I power through when I don’t even want to get out of bed? How can I Power through when brushing my teeth feels like a mission?

This is when I bring myself to my WHYs. Why did I start this Business. Why is it important for me?

For me, I allow myself to take a day of wallowing in my self doubt and self pity as I believe you need to feel, experience and go through the emotions to deal with them, and I spend time thinking of my WHYs.

My WHYs: (In no particular order and not a complete list)

  • Financial Security

  • Independent Business Owner

  • Work my own hours from anywhere in the World

  • To be my own Boss

  • To make a difference in the world, especially my hometown of Christchurch

  • To help other small Businesses

  • To create a Family Legacy

What are your WHYs?

Stay Online Fabulous

Kirsten

Keep it Real

Be Authentic..... or less cheese please.

We live in a highly competitive world where the catch phrases and hard sells just don’t cut the mustard anymore. People want less cheese please and this starts with Personal Branding

Give some thought to your Personal Branding, how do you want to be perceived by the public?

Do you want to project a serious image or something light and fluffy, whatever you choose keep it real , keep it in line with your goals and keep it consistent.

We chose a relaxed, more informal image as that is authentic to who we are.

We feel this also makes us more approachable to the General Public, more relatable especially to small Business Owners.

Being authentic also means we spend no time pretending or trying live up to an image that isn’t real and that is a stress free way to be.

Authenticity builds Trust....People can see Bullshit a mile away

How do you want to be seen?

Let’s talk soon!

-Kirsten



Be Authentic and Care.

Welcome to the World of Instagram! 

Photos, Hashtags, Stories and now IGTV.  A fabulous and terrifying way to build a business!

Instagram is a smart person's game and the forever flicking finger is proof that if you don't draw instant attention you will be missed to the blur of images. 

So - How do you Stand Out?

How do you make your audience Stop and Pay Attention?

Be AUTHENTIC and CARE! 

This sounds like mambi pampi bullshit!

But... Being true to your Brand and ACTUALLY caring about your audience allows you to build trust, trust in you, trust in your opinions and trust in the products or services you provide. 

But what do you actually have to do?

Post UNIQUE Content that reflects YOUR Brand and Brand Values!

Engage with OTHERS on YOUR Posts!

Engage with OTHERS on THEIR Posts! 

Understand who your audience is, and provide them with content in a way that you know they will respond.

If you are a beginner - Videos, Photos, Times of the Day, Keep an Eye on your Insights and Tailor your campaign to reach your audience in a way that you engage your followers and boost your Brand Presence. 

Be True, Be Kind, and Listen! 

- Jas

 

 

 

Adwords, The Good, The Bad, The Ugly

Well as you can imagine from the title of this blog, Adwords hasn't always been a game I enjoyed playing!

Don't get me wrong, now I know the rules I am killing it - but when you first start out it is very easy to be blinded by misleading results.

This is why I am here to tell you The Good, The Bad and The Ugly about Google Adwords. 

Let's start with The Ugly.

Too often we see business owners set up their Adwords accounts incorrectly without knowledge, leading to wasted time and money. 

If you are going in blind, these are easy mistakes to make.

The biggest mistake we have found when auditing our clients Adwords Accounts, has been around location. We have seen all kinds of errors the biggest being the location being set up incorrectly so the client was paying for clicks in areas they didn't service. Luckily this was an easy problem to fix, however $100's of dollars had already been wasted due to inexperience. 

The Bad. In our Opinion - using Adwords Express. We find several business settle for Adwords Express, as they know no different. Using Adwords Original, you have so much more room for choice and control around your campaign. For us - this is where you get your best return. 

The Good - We love Adwords!

We love how you can position your business in front of potential clients searching for your product or service.  Once setup correctly you have the ability to be utilizing your budget to increase sales, customer engagement and website traffic. 

 If you would like to know more or to get your Free Adwords Audit - comment below. 

Until Next time - Jasmine. 

 

In The Beginning

Hey Everyone,

Welcome to our second Blog.

I'm Kirsten, I co-run Kustom Media with my very talented Daughter Jasmine.

What a journey it has been over the last 10 months since the Company began. I knew starting a business, especially at my age,would be hard work but I didn't realise how much time I would need to put in!

That's not a complaint...I have loved the journey so far and have gotten so much from this journey.

Starting a business from scratch has been quite an education. We spent many nights brain storming about what kind of business we would start, and by golly did we have some fanciful ideas. We thought about a Spray Tan Business as getting tanned is something we love doing so it seemed logical to learn something we spend a fair amount of money on. We contemplated importing Wedding dresses also as we love all things Wedding. While these ideas may have been great businesses we didn't really have a passion for either.

We worked out that in order to have the best shot at success, our business should be based around what we were passionate about and what we were good at...and here we are.

We have a passion for people and helping them improve their situation and a passion for Social Media so all that was left was to come up with a name....and Kustom Media was born.

We didn't start this business knowing everything we needed to know, we just dove in head first. We have studied a lot. Jasmine breezed through Adwords training, but it has taken me longer to come to grips with Adwords and I have finally just achieved my certificate!

Fear has been a companion of mine for most of this journey. Fear of failure, fear of looking like a fool, fear of being out of my depth. Instead of bowing down to this fear I am meeting it head on and using it to push myself harder.

I turn 50 next year and instead of settling down I'm up to my neck in this exciting adventure with no sign of slowing down!

If you are starting your own business, we would LOVE to hear from you

Stay Online Fabulous

Kirsten

Kustom's First Blog

Good Morning, Good Afternoon - Depending on where you are in the world and when you are reading our blog, we want you to feel welcomed!  I am Jasmine and I am a Co- Owner of Kustom Media Limited. 

This is the very first of the Kustom Blogs and we are super excited to be able to share our knowledge with you in a new way. 

I thought I would start of by explaining who we are and how Kustom Media came about. 

Kustom was created by a Mother/ Daughter team - Kirsten & Jasmine, we are based in the Beautiful Garden City of Christchurch!

Kustom was built from the desire to be our own boss, to one day enjoy the flexibility of being able to choose our own hours. Media Management wasn't our first fabulous idea - we almost became Spray Tan Consultants - luckily for us and our customers - we decided to follow our Passion in Social Media.  We dove in head first, found our first client and grew the business as we went. 

We are now coming up to our one year anniversary, and I could not be more proud of what we have achieved. I hope you come along for the journey and watch as Kustom Media grows into a Media Marketing Giant we know it will be.

Keep an eye out for our blogs. I want to use our blogs to share our stories, and knowledge on how you and your business can Stay Online Fabulous.