Be Authentic..... or less cheese please.
We live in a highly competitive world where the catch phrases and hard sells just don’t cut the mustard anymore. People want less cheese please and this starts with Personal Branding
Give some thought to your Personal Branding, how do you want to be perceived by the public?
Do you want to project a serious image or something light and fluffy, whatever you choose keep it real , keep it in line with your goals and keep it consistent.
We chose a relaxed, more informal image as that is authentic to who we are.
We feel this also makes us more approachable to the General Public, more relatable especially to small Business Owners.
Being authentic also means we spend no time pretending or trying live up to an image that isn’t real and that is a stress free way to be.
Authenticity builds Trust....People can see Bullshit a mile away
How do you want to be seen?
Let’s talk soon!